Spongeworthy? No worry...

In the years since it disappeared, the sponge achieved a kind of cult status, helped by a 1995 "Seinfeld" episode in which Elaine, discovering it would be discontinued, goes from pharmacy to pharmacy to stock up, then forces boyfriends to prove themselves "spongeworthy."

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The actual article is behind a NY Times login.

_{Q sez on these sites the login 'ANNOYING' and the password 'ANNOYING' works for me...}