A Design Epiphany: Keep It Simple

Dr. Maeda, an associate professor of design and computation at the M.I.T. Media Lab and an award-winning graphic designer, has spent eight months putting forward his own one-word vision of the future: simplicity... Despite the lip service paid to "ease of use," "plug and play," and "one-click shopping," simplicity is an endangered quality in the digital world, he adds, and it is time to break free from technology's intimidating complexity.

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