17 Nov 2004

 
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TiVo Will No Longer Skip Past Advertisers

By March, TiVo viewers will see "billboards," or small logos, popping up over TV commercials as they fast-forward through them, offering contest entries, giveaways or links to other ads. If a viewer "opts in" to the ad, their contact information will be downloaded to that advertiser — exclusively and by permission only — so even more direct marketing can take place.


 
 

Comments

 

Bleh.

andrew 17 Nov 2004

This is sort of like the banks bringing us all along on using ATMs (cash anywhere! lower costs means savings for the customer!) and then slipping in a fee here and a fee there until there's no end in sight.

A pox on TiVo. And a pox on the advertisers who bother the people who obviously don't want the messaging

QTip 17 Nov 2004

huzzah! that's more money for me!

random capitalist 17 Nov 2004