Practice this expression
Whether you're a crusading moralist sneaking away to diddle hookers, or you're an up-and-coming cabinet member who forgot to pay $100,000.00 in taxes, a simple mea culpa will no longer suffice. To show real contrition these days, you've got to flash this face at the cameras; the look that says "I'm deliberately pantomiming something like regret."
Don't be the last person on your block to look crontrite. Go ahead, do something questionable... Your'e covered with the Spitzchle (tm) face.
(Gigantic ears sold separately.)